Time To Drive
Invitation-Only Journeys Through Time, Speed, and Craft
Partners
Born inside the award-winning NEON16 ecosystem by founder Lex Borrero, 0260 is a multi-vertical luxury lifestyle house crafted at the crossroads of specialty coffee, culture, and the precision-obsessed worlds of fine watchmaking, performance automobiles, and collectible design.
LVMH
Born in Miami, with a few friends, a few watches, and a shared appreciation for craft. What started as casual gatherings among collectors evolved into a community rooted in precision, culture, and connection. The Miami Watch Club brings together those who live at the intersection of watchmaking, automotive passion, and refined lifestyle, from Cars & Coffee mornings to private dinners with watchmakers and exclusive brand collaborations. In just a few years, they've created member-exclusive timepieces and limited editions that reflect their spirit: bold, cultured, and distinctly Miami.
Menta Watches started with a Jaeger LeCoultre Reverso Duo that my dad gave me when I graduated law school and kicked into high gear as I became a collector myself. This led to my buying, selling, trading and especially talking watches with other collectors and dealers who were as obsessed as I was, and from researching and educating myself, which never really ends.
Super Niche is a cultural media platform exploring how time, craft, and community shape legacy. We connect worlds once locked behind elitism, from watches to food, art, and design, reframing luxury as mastery, intention, and shared experience.
Grand Seiko is dedicated to pursuing accuracy, legibility, and beauty in timepieces, with a unique Japanese sensibility.
Nayoda Hida
Otsuka Lotec
The Teamative brand symbolizes a leading and fast-growing European innovation partner. As a partner to its customers, the company's first priority is to create added value. Teamative achieves this by combining people and technology to unleash limitless potential, offering forward-looking IT solutions that enable companies to operate successfully in an ever-changing world.
Founded in 1825, the family-run KUTTER 1825 is a Stuttgart-based luxury brand with nearly two centuries of expertise in fine watchmaking and bespoke jewelry. A winner of the 2024 German Design Award, KUTTER 1825 is a symbol of elegance and innovation.
Established in Lucerne in 1854, the House of Gubelin began as a small watchmaker's shop and grew into a prestigious family-owned business. Now in its sixth generation, the brand is renowned for its high-end jewelry, watches, and gemology.
RUF
HWA
MB&F
The Mercedes-AMG Experience is a high-performance driving program that combines luxury with adrenaline. Participants can drive the latest AMG models on iconic racetracks, scenic roads, and even icy circuits, all under the guidance of expert instructors.
Chrono24 is the world's leading online marketplace for luxury watches. Taking its partners along for every step of the journey, the company has grown from an innovative startup into the world's leading luxury watch marketplace.
Wackenhut sets standards in innovation and service for all mobility needs. For the organization, PERFECT DRIVE is a way of life; it represents moving forward with optimism, even in challenging times, and finding sustainable solutions. This concept embodies the company's core attitude, defined by drive, energy, and vitality, and it aims to share this dynamism with its clients.
La Fabrique du Temps Louis Vuitton brings together the creative forces behind Louis Vuitton, Gerald Genta, and Daniel Roth. The manufacture that unites three Maisons under one roof, cold calculation and naked determination has paved the way to becoming one of the major players on horology's stage.
With nearly 200 years of history, Jaeger-LeCoultre is a pioneer in the Swiss watchmaking industry thanks to its constant innovation and creativity that pushes the limits of watchmaking. Bringing together 180 different skills under one roof, it is one of the only true Manufactures with the capacity to produce all its luxury watches in their entirety, from design to production.
La Marzocco was founded in 1927 by Bruno and Giuseppe Bambi in Florence, Italy. From its humble roots as a metalworking studio, La Marzocco has always prioritized building its espresso machines by hand with high-quality stainless steel. Today, La Marzocco has branch offices in multiple countries, though every machine is still handmade in Florence.
Time to Drive 2025
Relive the Journey
From private factory visits and legendary mountain drives to intimate conversations with masters of craft, last year's edition captured the true spirit of Time to Drive — where precision meets performance and community is forged on the road. Watch the recap to experience the moments, the machines, and the people who made it unforgettable.
The Goal
Together, we'll explore the craft, precision, and legacy behind iconic watch maisons and high-performance car factories, discovering the soul behind time and speed while building a community rooted in passion, purpose, and storytelling.
The Team
Three Cultural Powerhouses
Three cultural powerhouses, each at the forefront of their domain. Together, they form a rare fusion of music, media, horology, fashion, and storytelling rooted in authenticity, creative excellence, and global cultural relevance.
A lifestyle brand born at the intersection of automotive heritage, vintage design, and modern craftsmanship. From our upcoming flagship cafe in Miami to our content studio and product drops, 0260 is a cultural hub for those who live fast, but appreciate every detail.
Founded by award-winning music and TV producer Lex Borrero, NEON16 has collaborated with some of the world's most iconic brands, including Red Bull Racing, Adidas, NFL, MLS, and CONCACAF, merging culture, storytelling, and innovation at scale.
Led by Perri Dash, Super Niche delivers unmatched cultural insight into horology and design, capturing the spirit of modern luxury through high-quality content and curated experiences.
Europe Dates & Route
Sept 15 – Sept 23, 2026
Day 1 — Paris›
Morning: Arrive in Paris, France
1:00 PM – 3:00 PM: Lunch by Louis Vuitton.
3:00 PM to 5:00 PM: Exclusive Private Experience by Louis Vuitton.
5:00 PM to 8:00 PM: Hotel check-in at Shangri-La, Paris.
8:00 PM to 11:00 PM: Moet Hennessy private apartment experience.
Day 2 — Reims›
9:00 AM – 10:00 AM: Breakfast & Coffee by 0260 Coffee Co.
10:00 AM – 12:30 PM: Drive to Reims, France.
12:30 PM: Welcome drinks and intro by Moet private group.
1:00 PM – 2:00 PM: Private lunch and tour hosted by Maison Ruinart and Moet Hennessy.
2:00 PM – 5:00 PM: Winery tour at Maison Ruinart.
7:00 PM: Dinner by Time To Drive and drinks by Moet private group.
9:30 PM: Drive back to Paris.
Day 3 — Geneva›
9:00 AM – 11:00 AM: Breakfast & Coffee by 0260 Coffee Co.
12:00 PM – 2:00 PM: Lunch by Time To Drive.
3:00 PM: Drive to the train station.
4:00 PM – 7:30 PM: Train to Geneva.
7:30 PM – 9:00 PM: Check in at La Reserve Geneva.
9:00 PM: Dinner and drinks with Raphael Gubelin.
Day 4 — La Fabrique du Temps›
7:00 AM – 8:00 AM: Breakfast & Coffee by 0260 Coffee Co.
8:30 AM: Drive to La Fabrique Du Temps.
9:00 AM – 12:00 PM: Manufacture visit and watchmaking classes.
12:00 PM – 2:00 PM: Lunch by La Fabrique Du Temps.
2:00 PM – 3:00 PM: Exclusive retail experience.
3:00 PM – 8:00 PM: Free time at La Reserve Geneva.
8:00 PM: Dinner by Time To Drive.
Day 5 — Vallée de Joux and Affalterbach›
8:00 AM: Breakfast & Coffee by 0260 Coffee Co.
9:00 AM – 11:00 AM: Drive to Jaeger-LeCoultre.
11:30 AM – 2:00 PM: Vallée de Joux manufacture immersion and workshop session.
2:00 PM – 3:00 PM: Lunch with JLC.
3:00 PM: Drive to Affalterbach, Germany.
8:00 PM – 11:00 PM: Dinner inside HWA workshop.
11:00 PM: Sleep at DAS Affalterbach.
Day 6 — RUF and Allgau›
8:00 AM – 9:00 AM: Breakfast & Coffee by 0260 Coffee Co.
9:00 AM: Arrival of Mercedes-AMG GT fleet.
9:30 AM – 1:00 PM: Drive to RUF Automotive.
1:00 PM – 2:30 PM: Lunch in Pfaffenhausen, Germany.
2:30 PM – 4:00 PM: RUF museum tour.
4:00 PM – 7:00 PM: Drive to Sonnenalp Resort, Ofterschwang / Allgau, Germany.
7:00 PM – 8:30 PM: Check in at Sonnenalp.
8:30 PM: Dinner by Time To Drive.
Day 7 — Mountain Driving›
10:00 AM – 11:00 AM: Breakfast & Coffee by 0260 Coffee Co.
11:00 AM – 1:00 PM: Driving experience through the mountains of Germany.
1:00 PM: Lunch by Time To Drive / Mercedes-AMG.
2:30 PM – 5:00 PM: Additional driving session.
5:00 PM – 8:00 PM: Free time at Sonnenalp Resort.
8:00 PM: Dinner by Time To Drive / Mercedes-AMG.
Day 8 — Autobahn to Stuttgart›
10:00 AM – 11:00 AM: Breakfast & Coffee by 0260 Coffee Co.
12:00 PM: Autobahn driving experience toward Stuttgart.
3:00 PM: Lunch by Time To Drive / Mercedes-AMG.
7:00 PM: Check in at Emilu Hotel, Stuttgart.
8:00 PM: Dinner with Kutter 1825.
Day 9 — Departure›
Breakfast & Coffee by 0260 Coffee Co.
Depart from Stuttgart Airport.
Japan Dates & Route
May 25 – June 3, 2026
DAY 1 - Monday May 25th›
Arrive in Tokyo
1:00 PM to 3:00 PM: Check-In: Palace Hotel
2:00 PM: Lunch by 0260 Coffee
Rest Day
8:00 PM: Dinner by 0260 Coffee
DAY 2 - Tuesday May 26th›
Guests will board a five-star luxury train through the Japanese countryside en route to Shizukuishi for an exclusive Grand Seiko experience. Upon arrival, they will enjoy a private tour of the Grand Seiko Studio Shizukuishi, where master watchmakers assemble the brand's renowned mechanical movements. The visit includes hosted lunch and dinner provided by Grand Seiko, highlighting regional Japanese cuisine and hospitality. This day blends luxury travel, cultural immersion, and world-class horology into one of the most memorable moments of the Time to Drive journey.
5:45 AM: Pick up at the hotel
6:00 AM: Arrive at Tokyo Station
6:32 AM: Depart Morioka Station
8:44 AM: Arrive at Morioka Station
9:15 AM: Grand Seiko Studio Shizukuishi Tour (Group 1)
Sightseeing in Morioka, including Tea Ceremony (Group 2)
11:00 AM: Lunch
- Yakiniku
- Japanese Barbeque (Group 1)
12:00 PM: Lunch
- Yakiniku
- Japanese Barbeque (Group 2)
1:00 PM: Grand Seiko Studio Shizukuishi Tour (Group 2)
Sightseeing in Morioka, including Tea Ceremony (Group 1)
4:50 PM: Depart Morioka Station for Tokyo
7:04 PM: Arrive Tokyo Station
8:00 PM: Dinner
- Roppongi Robata
- Fun, social dining experience with fireside cooked
10:00 PM: Sake tasting omakase at an invite only lounge (for those interested)
DAY 3 - Wednesday May 27th›
Guests will spend the day in Ginza, beginning with a visit to Seiko House Ginza for a private rooftop photo at the iconic clock tower. The experience continues with an exclusive look inside the Atelier Ginza, where the $400K Kodo Constant-Force Tourbillon is crafted, followed by a guided visit to the Grand Seiko Museum and the Seiko Museum, with a focus on the heritage of Grand Seiko. Throughout the day, guests will enjoy hosted lunch and dinner, celebrating Japanese hospitality and craftsmanship. This immersive experience offers rare access to the birthplace of some of Seiko's most remarkable creations in the heart of Tokyo.
9:00 AM to 10:00 AM: Breakfast and coffee by 0260 Coffee
10:30 AM: Depart hotel
11:00 AM: Seiko House Ginza Rooftop photo opportunity
11:30 AM: Atelier Ginza visit and Q&A with Mastercraftswoman
12:15 PM: Lunch
2:00 PM: Grand Seiko and Seiko Museum tour
4:00 PM: Exclusive and Rare Model Presentation
7:30 PM: Grand Dinner - Traditional Japanese Kaiseki and Omakase
DAY 4 - Thursday May 28›
Morning: Rest time
12:00 PM to 2:00 PM: Lunch by 0260 Coffee
2:00 PM to 3:00 PM: Otsuka Lotec visit
3:30 PM to 5:30 PM: Nakano Broadway shopping experience
5:30 PM to 7:00 PM: Vintage watch showcase by On Behalf
8:00 PM: Dinner by 0260 Coffee
9:00 PM: Underground car meet at Daikoku
DAY 5 - Friday May 29›
Morning: Rest time
12:00 PM to 2:00 PM: Lunch by 0260 Coffee
2:00 PM to 3:30 PM: Naoya Hida watch factory visit
3:30 PM to 7:00 PM: Free time for shopping
8:00 PM: Dinner by 0260 Coffee
DAY 6 - Saturday May 30›
6:00 AM to 7:00 AM: Breakfast and coffee by 0260 Coffee
Start of the 2 Day Supercar Rally
6:30 AM: Meeting time and orientation at the Palace Hotel
7:00 AM: Depart Palace Hotel
8:15 AM: Arrive at the circuit
8:30 AM: Seminar and safety briefing
9:00 AM to 12:00 PM: Drift experience session
1:00 PM: Arrive at Magarigawa Race Track
1:30 PM: Magarigawa Circuit for lunch and circuit session
6:00 PM: Arrive at Fuji Speedway Hotel
DAY 7 - Sunday May 31›
8:00 AM: Breakfast and coffee by 0260 Coffee.
9:00 AM: Meet at the Fuji Speedway Hotel
9:30 AM: Museum visit at Fuji Speedway
11:30 AM: Depart from hotel
1:00 PM: Arrive at Mt. Mikuni
12:30 PM to 1:30 PM: Snack and photos
2:00 PM: Arrive at Hakone Turnpike
2:00 PM to 4:30 PM: Drive back to Tokyo via Hakone Skyline
5:00 PM: Arrive in Tokyo
8:00 PM: Goodbye dinner
DAY 8 - Monday June 1st›
Travel home