Inside Ferrari’s SECRET World | Barbara Barreto

For this episode of Driver’s Seat, Lex Borrero and Sean O'Neil sit down with visual artist and motorsport creative Barbara Kuki Barreto to explore the emotional connection between cars, art, family, and Formula 1 culture. From growing up surrounded by Porsche and Ferrari models, to visiting Ferrari’s factory in Maranello, Kuki shares how her obsession with motorsports slowly evolved into a career creating F1-inspired artwork seen throughout the automotive world. The conversation dives into: + Ferrari factory access and the hidden world inside Maranello + The emotional connection between fathers, daughters, and car culture + Why the Ferrari F40 remains one of the greatest dream cars ever made + What it actually feels like experiencing Ferrari on track + The rise of women within motorsports and automotive culture + How Formula 1, storytelling, and art all intersect emotionally This is one of the most personal and cinematic Driver’s Seat conversations yet, blending Ferrari history, motorsport passion, creativity, and automotive lifestyle into one story.