The BIGGEST Mistake New Watch Collectors Are Making!

Every watch collector remembers the first watch that made them stop and stare. But building a collection isn’t about buying the most watches, it’s about buying the right ones. In this episode of On Time, Lex Borrero, CJ, and Alex Gort, co-founders of the Miami Watch Club, sit down to talk about the journey behind building a meaningful watch collection. From the watch that first sparked Alex’s obsession to the Rolex GMT-Master II, Omega Speedmaster, Panerai, and Grand Seiko, the conversation explores the lessons that shape every collector over time. Along the way, they discuss one of the biggest mistakes new collectors make: settling for several inexpensive watches instead of saving for the one they truly want. They dive into the realities of buying from authorized dealers versus the secondary market, how to know when a watch is worth the investment, and why collecting should always be driven by passion, not hype.

The conversation also goes behind the scenes of the Miami Watch Club, how a simple idea between friends became one of the fastest-growing watch communities, and why the friendships built through horology have become just as valuable as the watches themselves. Whether you’re shopping for your first luxury watch or refining a collection years in the making, this episode is filled with honest advice, collecting philosophy, and stories that every watch enthusiast can relate to.