Why Nobody Combined Cars & Watches... Until NOW!

What happens when the worlds of luxury watches and collector cars collide? For years, watch collecting and automotive culture have existed side by side, yet no one has truly brought the two communities together in a meaningful way. In this episode of ON TIME, Lex Borrero sits down with entrepreneur, collector, and Time to Drive cofounder Perri Dash to discuss the journey behind one of the most ambitious collector experiences ever created. From driving the legendary roads of Germany and Switzerland to exclusive visits inside some of the world's most respected watch manufacturers, Time to Drive has become much more than a luxury travel experience. It's a community built around craftsmanship, design, engineering, and the people who appreciate them.

The conversation explores why modern collectors are searching for more than products, how watches and cars share the same emotional DNA, and why experiences, not transactions, are shaping the future of luxury culture. The episode also gives the first in depth look at the upcoming Time to Drive Festival, the first event of its kind to unite world class automobiles, independent watchmakers, luxury watch brands, collectors, tastemakers, and automotive enthusiasts under one roof in Miami. Whether you're passionate about Porsche, Ferrari, Mercedes Benz, JDM culture, independent watchmaking, Rolex, Tudor, Seiko, H. Moser, or simply appreciate incredible craftsmanship and design, this conversation offers a unique perspective on where both industries are heading next. If you believe collecting is about stories, friendships, community, and unforgettable experiences, not just ownership, this episode is for you.

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