What does a watch club actually offer beyond talking about watches? And why are collector communities becoming such an important part of modern watch culture? In this episode of ON TIME, Lex Borrero sits down with CJ, founder of MIA Watch Club, and board member Cyrus Ramsey for an unfiltered conversation about how MIA Watch Club started, why it continues to grow, and the friendships, experiences, and opportunities that have emerged from bringing watch collectors together. But building a community of hundreds of passionate collectors comes with challenges. They get into the criticism surrounding paid watch clubs, why MIA Watch Club introduced a membership structure, the real costs behind producing events and experiences, and the difficulty of building a community filled with successful people, strong personalities, and very different opinions. But watches are only part of the story.
The conversation explores how the community expanded into Time to Drive, where watch collecting and automotive culture collide through road trips, travel, cars, design, food, and shared experiences. Those trips ultimately helped inspire something even bigger: the upcoming Time to Drive Festival in Miami, bringing the worlds of watches and cars together at a completely new scale.
watches
1 min read
