In this crossover episode, Lex takes over the set with Perri Dash for a conversation about watches, media, and what it means to build legacy from taste. Perri reflects on the long arc of his relationship to watches, from early fascination and family influence to the moments that pushed him deeper into the culture and eventually into storytelling around it. The discussion connects collecting to identity, business, and reinvention, showing how a watch can function as both personal artifact and cultural signal.
The episode also gets more vulnerable than most. Perri speaks about career upheaval, the pressure of public-facing work, and how being forced to reset helped clarify what he actually wanted to build. From AP and Moser to independent makers and the future of watch storytelling, this is less a gear-driven episode than a portrait of someone trying to redefine cool on his own terms and use watches as part of that language.
