What do watch brands still get wrong about women? On this episode of ON TIME, Lex Borrero and CJ sit down with Jenna Rangel, a longtime luxury retail executive and watch collector, to talk about how women actually approach watches, and where the industry still misunderstands them. Jenna gets into why female collectors are looking for more individuality, why women don’t necessarily want to wear the exact same watches as everyone else, and why the idea of a traditional “women’s watch” may be more limiting than brands realize. The conversation also covers her own collection, the importance of community, why sentiment and memories matter more than hype, and how her taste moves across Rolex, Cartier, Chopard, vintage pieces, independents, jewelry and more.
Later in the episode, Jenna takes on the Women’s Watch Test, giving her picks for a first serious watch around $10K, what to buy next around $20K, and where she’d go at the $50K+ level. Are watch brands finally starting to understand what women actually want? Subscribe to 0260 for more episodes of ON TIME, collector stories, industry conversations and everything happening inside modern watch culture.
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Watches
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