The New Rules of Watch Collecting (NOBODY Told You)

What makes a great watch collection? Is it Rolex? Is it hype? Or is it the story behind every piece you choose to wear? In this episode of On Time: A Collector’s Journey, Lex Borrero and CJ sit down with Justo, board member of the Miami Watch Club, Porsche enthusiast, and one of the community’s most authentic collectors. From the very first TAG Heuer Carrera that started it all to a deeply personal Rolex gifted by his grandfather, Justo shares the philosophy that has shaped his collection, and why he believes the modern “Rolex game” isn’t for him.

Subscribe for more conversations with the world’s most passionate watch enthusiasts, collectors, dealers, and industry leaders as we explore the stories behind the watches that define us. #WatchCollecting #Rolex #Omega #IWC #Longines #TAGHeuer #Porsche #MiamiWatchClub #LuxuryWatches #VintageWatches #WatchCommunity #OnTime #0260