WHY The AP x Swatch Collab Has Collectors FURIOUS!

In this episode of On Time: A Collector’s Journey, Lex Borrero and CJ from the MIA Watch Club sit down with Attorney and collector Brad Sohn to talk about the watches that shaped his journey, from his father’s Rolex Presidential to modern grails from Patek Philippe, Rolex, Audemars Piguet, Cartier, and Zenith. What starts as a conversation about legacy and collecting quickly turns into one of the most honest discussions we’ve had yet about modern watch culture, hype, AD relationships, and the controversial AP x Swatch collaboration shaking up the watch world. Brad shares the story of losing his first Rolex after only owning it for seven days, why certain watches become emotional milestones, and how collecting evolves from chasing hype into building a collection with meaning.

From Aquanauts and Offshore APs to engraved watches tied to life-changing moments, this episode dives into the psychology of collecting, status, nostalgia, and why watches become part of our identity. In this episode: The Rolex his father wore growing up Losing a Rolex after 7 days Why AP x Swatch has collectors divided The rise and fall of hype watch culture Why the AP Offshore used to be the ultimate flex Patek Philippe Aquanaut collecting Passing watches down to your children The emotional side of watch collecting Whether you’re into Rolex, Patek Philippe, Audemars Piguet, Cartier, Zenith, luxury watches, watch collecting, horology, or independent watch culture, this episode is for you. Subscribe for more episodes featuring collectors, industry insiders, and the stories behind the watches that define them. #Rolex #PatekPhilippe #AudemarsPiguet #WatchCollecting #LuxuryWatches #Horology #MiamiWatchClub #OnTime #Aquanaut #APRoyalOak