Cars and watches have always attracted the same kind of collector. So why has no one truly brought both worlds together? In this special On Time conversation, Lex Borrero and Perri Dash reveal what they’re building next: Time to Drive Car & Watch Festival, coming to Miami on November 7–8. What began as a shared love for automotive culture, horology, travel and community has grown into an ambitious 90,000-square-foot experience designed to bring car enthusiasts and watch collectors under one roof. From Porsche, Mercedes and JDM culture to independent watchmakers, major brands, watch clubs, dealers and live programming, Time to Drive is being built around far more than displaying expensive things.
Perri and Lex break down why the automotive and watch communities have remained surprisingly disconnected, why Miami is the right city to finally bring them together, and how they plan to create something that feels alive, cars with history, racing and tuner culture, watches with real craftsmanship, and experiences built around the people who obsess over both. With 40+ watch brands from Switzerland, Germany and Japan, collector cars, motorsports, watch clubs, live podcasts, special releases and more planned, their goal is massive: “If you love cars and watches, this is your Coachella.”
Time to Drive Car & Watch Festival
📍 Miami, Florida
📅 November 7–8
automotive
2 min read
