What Makes a Watch Collaboration Worth Buying?

Are watch collaborations actually worth buying, or are collectors just paying more for another famous logo on the dial? On this week's episode of ON TIME, Lex and CJ sit down with renowned automotive and fashion photographer RioCam to explore what makes a truly great watch collaboration, why design and storytelling matter, and how the worlds of luxury watches, cars, fashion, and photography continue to influence one another.

Known for his unmistakable photographic style and his ability to bring some of the world's most incredible cars to life, RioCam has developed a passion for watches that goes far beyond the usual Rolex, Audemars Piguet, and Patek Philippe collections. But things get particularly interesting when we dive into his very own Unimatic x RioCam collaboration. Inspired by Miami Vice, vintage automotive culture, and the aesthetics that shaped his childhood, RioCam shares how his creative vision made the leap from photography into actual watchmaking.

Along the way, RioCam shares an unforgettable story about meeting legendary automotive designer Giorgetto Giugiaro while wearing one of his watches, his experiences photographing rare supercars, and how his passion for design connects everything he creates and collects. So what makes the PERFECT watch collaboration: the brand, the design, or the story behind it?

Let us know your favorite watch collaboration in the comments, and don't forget to subscribe to ON TIME for more conversations with collectors, designers, watchmakers, and the people shaping modern watch culture. #OnTime #RioCam #WatchCollecting #WatchCollaborations #Unimatic #TAGHeuer #Seiko #LuxuryWatches #0260