In this On Time panel, Lex Borrero brings together SaintJhn, Perri Dash, and Adam Golden to unpack the moment watch culture stopped living only inside boutiques and auction catalogs and started moving through music, fashion, and identity. The conversation traces how artists became modern taste-makers, why the right watch partnership has to grow from real obsession instead of a paid endorsement, and how storytelling now matters as much as mechanics in luxury.
What emerges is a sharper picture of where collecting is heading. The group moves through vintage versus modern taste, the pull of independent watchmakers, the role of cultural credibility, and why today’s buyers are chasing meaning, community, and emotional connection more than status alone. This is less a panel about celebrity and more a blueprint for how watches, art, and culture now shape each other in real time.
