Christopher Ward went from a brand many collectors overlooked to creating a watch that sold out in just two hours and changed the trajectory of the company. In this special live episode of On Time, Lex Borrero and CJ sit down with Mike Pearson of Christopher Ward at Miami Watch Club to talk about the rise of the brand, the success of the Bel Canto, and why more serious collectors are beginning to pay attention. Mike takes us through his own journey into watches, what brought him to Christopher Ward after nearly two decades in the industry, and why he believes community has become one of the brand’s biggest advantages.
They also break down the Bel Canto, the chiming watch that introduced Christopher Ward to an entirely new audience, sold its first 300 pieces in two hours, and helped put the brand on the map. From there, the conversation gets into in-house movements, the C12 Loco, Christopher Ward’s direct-to-consumer model, its growing showroom strategy across North America, and what could be coming next. And after the success of the Miami Watch Club × Christopher Ward Bel Canto, Lex asks the question everyone wants answered: From first-time collectors to people with serious collections, this conversation is about what happens when great watchmaking, design and community come together, regardless of the name on the dial. Subscribe to On Time for more conversations with the collectors, watchmakers, founders and personalities shaping modern watch culture.
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2 min read
