What does it really take to build a meaningful watch brand, and how do luxury watch dealers actually navigate the business behind the scenes?
In this episode of On Time, presented by Miami Watch Club, Lex sits down with Yoni, Head of Watches at Material Good, inside their Miami Beach space for a candid conversation collectors rarely get to hear.
Together they unpack the emotional side of collecting and the practical realities of the trade: margins, pricing strategy, product roadmaps, retail partnerships, and the pressure of standing behind objects clients trust for years.
Yoni shares his path from marketing into watch leadership, the lessons that shaped his retail philosophy, and why empathy and accountability matter as much as product knowledge in modern luxury.
The conversation also explores independent watchmaking’s rise, social media fatigue, collector psychology, and the difference between buying for hype versus buying for meaning. Through stories, hot-seat answers, and direct industry insight, the episode reframes what lasting taste really looks like.
From JAY-Z’s influence on culture to deeply personal collection choices, this is a thoughtful look at how watches become forever objects in a disposable world.
Captured at Material Good Miami Beach
- Why watches become forever objects in a disposable world
- Yoni’s journey from marketing to Head of Watches
- What it actually takes to be a watch dealer today
- Product roadmaps, pricing, margins, and retail networks
- How independent watch brands exploded
- Social media fatigue and modern collector psychology
- The importance of empathy in luxury retail
- JAY-Z’s influence on watch culture
- The Cartier collaboration he plans to pass to his kids
