Why Not EVERY Great Watch Is Right for You!

This week on On Time: A Collector’s Journey, Cyrus Ramsey returns for a conversation that goes beyond which watches to buy and gets into a much harder question: How do collectors actually develop taste? For Cyrus, a great watch isn’t automatically the right watch. Sitting down with Lex and CJ, Cyrus walks through the evolution of his collection from the Swatch he wanted as a kid and his first Rolex GMT to discovering independent watchmaking and pieces from brands like F.P. Journe, Parmigiani Fleurier, and Gaga Laboratorio.

But the watches themselves only tell part of the story. Cyrus explains why design, color, proportion, comfort, and personal style often matter more to him than specifications or what the rest of the watch world considers desirable. His philosophy is simple: you can recognize that a watch is brilliantly designed without believing it belongs in your collection. The conversation also explores the role of collector communities, independent watch brands, collaborations, cars, art, fashion, and design in shaping personal taste, and why the most interesting collections often reveal something about the person who built them. If you collect watches, cars, art, design, or anything you genuinely care about, this episode is ultimately about learning to collect with intention.

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